Developed in the framework of
the CATER IST Project.
Supported by the European Commission.

CATER is an initiative supported by the European Commission addressing networked business in the automotive field

  • Enabling mass customization of vehicles
  • Supporting personalisation of products to the explicit & emotional needs of clients
  • Meeting the needs of customers, suppliers, sales, marketing & engineering team
  • Benefiting to the whole industry stakeholders 

NEW video: the CATER story - From "a" car to "my" car


 

NEW video: the CATER story - Choosing the right truck


 

 



CATER is an ambitious initiative launched in September 2006 by European and Asian key players in the automotive field. The initiative aims at reaching an integrated system for mass customisation of vehicles through the use of dedicated and innovative ICT tools in the whole automotive industry process. This initiative is supported by the European Commission (DG Information Society and Media) in the framework of the 6th Research Program (FP6).

The CATER project has been built upon a reliable and comprehensive analysis of the automotive industry environment:

  • Automotive enterprises are becoming more and more customer-centric to meet today’s challenging market demands
     
  • Few vehicle manufacturers have set-up mass customization systems that would enable them to better answer customer needs and therefore improve their competitive advantage and their business
     
  • The automotive industry has become highly networked but is still impaired by a lack of improved communication mechanism on products and components in its B2B relationships, in terms of customer needs management through commonly understood semantics

Therefore, CATER aims at leveraging the market potential of automotive companies through better use of ICT in the automotive industry.



CATER introduces systems and methodologies that go beyond the traditional approaches of automotive OEMs and in which design is driven by cross-cultural and emotional aspects of customer needs. This is enabled through integration of innovative ideas from diverse expertise of both Europe and Asia. In this way, CATER aims to facilitate business in the automotive industry, by bridging well-known gaps in the automotive ICT world of today, as well as gaps between Europe and Asia by integrating workable approaches from both regions.

CATER also advocates networked business in the automotive field, aiming at a better integration of stakeholders (from OEMs to customers) within the supply chain, to support product planners and designers; while the customers can design their own vehicle via a VR interface in a 3D Web environment.

To reach its objective of enhancing mass customization of vehicles, CATER will develop several tools:

  • A semantic notation system, which will be used by the concurrent engineering team to address customers’ needs and wants.
  • A novel engineering methodology, called citarasa, which involves elicitation of customer expertise and feeling in vehicle purchase, and mapping these to vehicle design by concurrent engineering team.
  • A Do-it-Yourself Design (DIYD) system for vehicle design, which will include a customization database structure and functionality with exemplary product data for vehicle configuration and a web user interface for mass customization, to support the customer in vehicle configuration tasks, taking into account emotional and functional criteria.
  • A low-cost Virtual Reality interface for vehicle mass customization, allowing a high-quality stereoscopic view of the product and its components, to facilitate the sales process.
  • A retrieval “module” (MArk) to interface with automotive existing teardown database, enabling better product benchmark and development.
  • An inter-linked database structure and software architecture based on the above mentioned components, which will support the N-business paradigm, taking into account the needs of all stakeholders in automotive N-business processes, namely vehicle buyers, sales point, market departments, design engineers, manufacturers, logistic chain, part suppliers.

Finally, a number of use cases will be defined to establish the framework for the technical and usability verification, based on most frequent user demands (from the marketing departments of OEM’s) and needs and each of them will simulate the overall service chain from a customer demand to the satisfaction of the order.

CATER Business Model

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To achieve the objectives, a consortium comprising 14 major European and Asian organisations in the automotive and related industry fields has been established, led by Fraunhofer IAO (Coordinator) and the Hellenic Institute of Transport of the National Center for Research and Technology of Greece (Technical Manager).

Please click on a consortium member for more information.