CATER is an initiative supported by the European Commission addressing networked business in the automotive field
- Enabling mass customization of vehicles
- Supporting personalisation of products to the explicit & emotional needs of clients
- Meeting the needs of customers, suppliers, sales, marketing & engineering team
- Benefiting to the whole industry stakeholders
CATER Workshop on Mass Customization of Vehicles In conjunction with Automechanika Malaysia
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The CATER project, a 3-year initiative supported by the European Commission under the FP6, organized its final workshop on Mass Customization of Vehicles on March 25-28, 2009 in Kuala Lumpur, Malaysia.
The Workshop aimed to share with automotive professionals and researchers the results and innovations of the project, including the Citarasa Engineering Approach (emotional intent design concepts), the Web Based 3D Do-it-Yourself-Design system and VR Interfaces for the customers & product planners. Well known speakers from the automotive industry discussed state-of-the-art developments in mass customization and affective design of vehicles.
Several thematic sessions, involving experts from the CATER community, discussed the benefits of the CATER products for the stakeholders, namely the vehicle designers & planners, the marketing & sales personnel, the OEMs, etc.
Topics include, but not limited to:
- Customization of vehicles
- Automotive customer needs
- Ontologies and semantics
- Emotional design
- Vehicle configurators
- Design of databases
- Data mining of affective needs
- Supply chain and process integration
- International cooperation in vehicle manufacturing
- Ambient intelligence in vehicle design
The Workshop also included demonstrations of the CATER prototypes:
- Citarasa system for elicitation and analysis
- Web do-it-yourself design
- VR interface for customers
- VR interface for vehicle planners
- MArK system for teardown
Workshop Overview
Available documents: workshop minutes - attendee list
Workshop Agenda
March 25, 2009 |
| 10:00 am - Opening of the Automechanika Malaysia 2009 Exhibition |
| 10:00 am - Automechanika Academy Session |
12:30 pm - Break |
1:30 pm - CATER & Automechanika Malaysia Opening Ceremony |
Master of Ceremony: Messe Frankfurt (English) & Damai Sciences (Malay)
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3:00 pm - Official Visit of CATER Booth |
3:45 pm - CATER Keynote Addresses |
Chair: Prof. Martin Helander, Nanyang Technological University
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March 26, 2009 |
10:00 am - Customization of the Overall Production Supply Chain |
Chair: Dr. Manfred Dangelmaier,
Leader Virtual Environments, Frauhofer IAO, & Coordinator of the CATER Consortium
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12:30 pm - Break |
2:00 pm - Ontology, semantics search and processes in the automotive field |
Chair: Dr. Halimahtun Mohd Khalid, Damai Sciences Sdn Bhd
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3:30 pm - Capturing User Needs: the CATER Approach |
Chair: Dr Petri Helo, University of Wasa
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| 5:30 pm - End of the Day |
March 27, 2009 |
| 10:00 am - User Interfaces in the Automotive Field: the CATER Approach |
Chair: Dr Wang Yin Chai, Universiti Malaysia Sarawak
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12:30 pm - Break |
2:45 pm - Globalization & International Cooperation |
Chair: Ir. Tajul Zahari Abu Bakar, Director of Engineering, Proton Berhard, Malaysia
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| 4:00 pm - End of the CATER Workshop |
Today's situation regarding emotional design, vehicle configuration, time delivery, etc.
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